Saturday, March 14, 2009

Back to Junior Varsity for Disney’s “High School Musical” Franchise

Zac Efron and Vanessa Hudgens, in “High School Musical 3,” will not return for the fourth installment, due in 2010.


The Walt Disney Company has cut the “High School Musical” franchise from its varsity line-up, announcing that a fourth installment – with all new lead actors - will premiere on television instead of the big screen. “High School Musical 4,” set for a 2010 premiere, will feature a storyline built around a rivalry with a cross-town school, said Gary Marsh, president of entertainment for Disney Channels Worldwide.

Unclear at this early stage is whether Kenny Ortega, the director of the first three movies, will return. What is clear is that Zak Efron and Vanessa Hudgens will not reprise their starring roles, although some of the franchise’s more minor characters may pop up to add continuity. The writer of the last three movies, Peter Barsocchini, will also pen the new screenplay.

“High School Musical 3: Senior Year” moved the franchise – a giant business for Disney with merchandise, theme park and music extensions – from television to theaters. It sold a huge $250 million in tickets worldwide, but its songs had less of a cultural impact than those from the second installment in the series.

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